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The purpose of this paper is to describe how an adult liaison psychiatry service was established at a hospital introducing the special interest service provision model, which is a cost‐effective method of developing new services.

The paper describes a step‐by‐step process of setting up a new service. Nearly, 20 months after its introduction, the new service was evaluated using a retrospective survey design that involved reviewing the patient referral forms. The authors looked at the demographical data, reasons for referral and the outcome of assessment for patient assessed by this service.

Results revealed that the majority of the referrals (51 per cent, n=136) were from the medical ward, 56 per cent of the psychiatric assessments were done within 24 hours of the referral, 37 per cent of the assessed patients were provisionally diagnosed with a depressive episode and 24 per cent with substance misuse.

The paper describes a new model of service provision. From the above findings it can be extrapolated that this model of service provision is generalisable and can be replicated anywhere in the UK. This paper would interest clinicians and individuals interested in service development and improving patient care.

This study investigates the various factors which lead to the higher employer brand and studies the relationship of employer branding (EBR) with essential aspects of corporate life, namely, corporate social responsibility (CSR), levels of motivation experienced by employees and the intention to stay (ITS).

The study solicited a research sample from employees working in five sectors, information technology, hospitality, banking and consulting sector (n = 296). The study employed structural equation modeling (SEM) to test the nomological network of EBR.

The study underpins the sub-constructs of EBR. A direct positive and significant relationship was found between EBR and CSR and motivation fully mediated between EBR and ITS.

This study uniquely contributes to the literature by exploring the mediating role of motivation on EBR and ITS's relationship. The study validates the nomological network of EBR by considering its various organizational aspects and the corresponding intertwined relationships.